Once an idea has enough clarity, I make it tangible. A prototype does not need to be expensive or polished. It just needs to help people react to the idea.
Prototype Formats
- One-page concept brief
- Sketch or diagram
- Customer journey map
- Clickable mockup
- Process flow
- Storyboard
- Role-play
- Landing page draft
- Spreadsheet model
- Simple working demo
- AI-assisted prototype
Why This Matters
A prototype turns opinion into learning. People respond better to something they can see, touch, use, critique, or imagine using.