The purpose of testing is not to prove that the idea is right. The purpose is to learn what needs to change.
What I Look For
- What people understand immediately
- What confuses them
- What excites them
- What they do not believe
- What they would actually use or pay for
- What constraints are more serious than expected
- What simpler version could work first
Why This Matters
Innovation is not a straight line. Good ideas evolve through cycles of feedback, learning, and revision.