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Step 4 of 8

Generate Multiple Ideas

I avoid falling in love with the first answer. Instead, I generate multiple ideas quickly, using both logical and disruptive methods.

Methods I Use

  • Mind mapping
  • Analogy thinking
  • Reversal thinking ("What if we did the opposite?")
  • Cross-industry borrowing
  • Constraint-based invention
  • AI-assisted ideation
  • Customer journey redesign
  • "Do one thing great" focus
  • Process improvement prompts
  • Business model remixing

Why This Matters

Quantity creates range. Range creates contrast. Contrast helps identify what is truly useful, different, and worth developing.

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